Larry Alton

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Top Stories by Larry Alton

Thanks to the plethora of communication and messaging apps available to the average user, unified communications (UC) is becoming more important than ever before. UC is a set of products and services designed to give employees a uniform communications experience, integrating different apps and channels to a singular point of interaction. For example, UC might allow a transcript of a voicemail to be delivered to a recipient’s email, enabling a central communication location that comprises multiple mediums at once. Overall, UC has the ability to help companies perform more efficiently, boosting productivity, profitability, and even employee morale. However, UC technology is always evolving, and if you want to stay informed with the latest in the industry, you need to be aware of the latest trends. The Biggest Trends in UC These are some of the most important trends to w... (more)

Are Programmers Doomed? Health a Major Topic

There’s a silent epidemic sweeping through the programming industry and it doesn’t have to do with software, development, or algorithms. It’s much more personal. It has to do with health and the impact sedentary behavior has on the human body. Sitting is the New Smoking According to research conducted by the American Heart Association advisor, sitting too much is dangerous to your present and long-term health. In fact, the experts believe sitting can be as bad for your health as smoking. Spending hours per day sitting at a desk has been connected to type 2 diabetes, cancer, and h... (more)

How Does Big Data Affect Intellectual Property Rights? | @BigDataExpo #BigData #Security

Patents are a good step towards shielding your IP data, but they're not a seamless solution. Legal protection regarding intellectual property isn't definite and has some holes in it. The constant stream of big data has made this problem even worse, obscuring the specifics about original ownership. Data comes in streams from all over the world. Companies have more information about consumers and their closest competitors than ever before. It's an incredible marketing advantage when utilized correctly, and businesses are happy to have it in their arsenal. However, there's a dark si... (more)

Big Data: The Unrecognized Driving Factor in Consumers’ Lives | @CloudExpo #IoT #M2M #BigData #Analytics

Big Data: The Unrecognized Driving Factor in Consumers' Lives Big Data is literally everywhere, and consumers interact with it daily. However, it's the marketers who recognize the value of such data and use it to perfect the customer experience. Consumers, on the other hand, are often oblivious to their contribution to the mass data that marketers and businesses use to design their products and services. They don't realize that their phones actually ping location-based data to nearby retailers. Browsing history, social media shares, online transactions, subscriptions, and other o... (more)

Make Your Content More Applicable to Customers

Content is key to digital marketing. Great blog content can get consumers to stay on and read your site, and potentially become converted to your products. The key is designing blog content that’s highly applicable for consumers. SEO can ensure that search engines will help you gain the exposure you seek, but if your site lacks relevance or quality, Google can actually penalize your site rankings. It’s easy to say that relevant and applicable content is essential to marketing strategy, but developing that kind of material is of course much harder. The term “relevant” can be hazy ... (more)