Big Data: The Unrecognized Driving Factor in Consumers' Lives
Big Data is literally everywhere, and consumers interact with it daily.
However, it's the marketers who recognize the value of such data and use it
to perfect the customer experience.
Consumers, on the other hand, are often oblivious to their contribution to
the mass data that marketers and businesses use to design their products and
services. They don't realize that their phones actually ping location-based
data to nearby retailers. Browsing history, social media shares, online
transactions, subscriptions, and other online interactions also provide
information that marketers use to know more about their consumers.
Though customers offer data every single day with their online interactions
and mobile use, most don't even realize that they're giving away free
information that marketers can exploit-and it's ... (more)
Have you ever wondered how massive corporations achieve high levels of
success and seem to be perfectly organized from the inside out? That’s
because they have systems and structures in place to constantly analyze
performance data so they can create adjustments or solutions when part of the
system fails. In other words, all their gears are going in the same
If you want to play in the realm of high achievers, you need to coordinate
your data from the ground up. Here are two of the biggest ways uncoordinated
data could be undermining the foundation of your business and ... (more)
Fertile ideas that germinate out of internal collaboration are what will set
your company ahead of the competition.
The era of the open-plan office is over, but that doesn’t mean
collaboration should go by the wayside at your firm. Rather, all
professionals need to develop new ways to make our workplace conducive to
teamwork, through both the physical and technological structures.
Where should your office start? Whether you’re building a space from the
ground up or adapting your current office layout, here are five ideas you can
put to work in your business.
One of ... (more)
IBM Offers New Ways to Find Value in Unstructured Data with New Bluemix
There are many good things to say about IBM Bluemix cloud services. In case
you aren't familiar with this cloud computing software, it's a new tool that
lets you solve real-world problems with the help of IBM infrastructure,
Watson, and IBM's many software programs and services. It all comes together
on the Bluemix cloud platform to create a unique and useful data collection
for companies to analyze and learn from. It's being touted as one of the best
new tools for helping businesses solve their big... (more)
Mastering Word-of-Mouth Marketing in the Digital Age
In 2017, word-of-mouth marketing will be a lucrative strategy and should
allow small businesses and startups to carve out powerful niches in a
marketplace that's noisier than ever.
When was the last time you paused to consider the noise on the internet? If
you really take a look, it’s astonishing.
Data shows that every single day, 500 million tweets are sent out, 4 million
hours of content is uploaded to YouTube, and 205 billion emails are sent. On
top of that, roughly 3 million Facebook posts are shared every single minute.