Larry Alton

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Top Stories by Larry Alton

Patents are a good step towards shielding your IP data, but they're not a seamless solution. Legal protection regarding intellectual property isn't definite and has some holes in it. The constant stream of big data has made this problem even worse, obscuring the specifics about original ownership. Data comes in streams from all over the world. Companies have more information about consumers and their closest competitors than ever before. It's an incredible marketing advantage when utilized correctly, and businesses are happy to have it in their arsenal. However, there's a dark side of big data that challenges an organization's brand and even it's reputation. It gives businesses a potential insider perspective on trade secrets, and the lines between intellectual rights become blurred. Suddenly, the hard work you put into creating new ideas and products can be seen by... (more)

Understanding Virtualization | @CloudExpo #VM #AI #DX #Virtualization

A Look at How Virtualization Is Setting Business Free from Physical Constraints Instead of trying to determine whether or not virtualization is a good general business practice, you need to ask yourself one simple question: Does it make sense for my business? The floodgates have officially opened. Businesses that were once reluctant to invest in virtualization are now willing participants, looking for any opportunity to reduce their dependence on physical assets and environments. But is it worth the cost? This is a question that many businesses find themselves wondering and the ... (more)

Three Tech Tools Every Company in the Travel Industry Needs | @CloudExpo #Cloud #Automation

As soon as the internet became mainstream, the entire travel and hospitality industry quickly pivoted. No longer did people have to visit a travel agent to plan an extensive vacation. They suddenly had control over even the tiniest details of their trips. Today, in order for companies in the travel industry to survive, it's necessary to recognize these changes and utilize the right technology to engage and convert customers. Make Sure You're Using These Tools There's no such thing as maintaining the status quo in today's travel industry. If you're standing still and trying to mai... (more)

Make Your Content More Applicable to Customers

Content is key to digital marketing. Great blog content can get consumers to stay on and read your site, and potentially become converted to your products. The key is designing blog content that’s highly applicable for consumers. SEO can ensure that search engines will help you gain the exposure you seek, but if your site lacks relevance or quality, Google can actually penalize your site rankings. It’s easy to say that relevant and applicable content is essential to marketing strategy, but developing that kind of material is of course much harder. The term “relevant” can be hazy ... (more)

Uncoordinated Data | @CloudExpo #BigData #Analytics

Have you ever wondered how massive corporations achieve high levels of success and seem to be perfectly organized from the inside out? That’s because they have systems and structures in place to constantly analyze performance data so they can create adjustments or solutions when part of the system fails. In other words, all their gears are going in the same direction. If you want to play in the realm of high achievers, you need to coordinate your data from the ground up. Here are two of the biggest ways uncoordinated data could be undermining the foundation of your business and ... (more)